Phone 0800 100 307
We are AFM Group.
A leading Australasian FMCG company, focused on premium products with premium ingredients in premium brands. We pride ourselves on doing the hard work to bring a brand to market and building win-win relationships with both clients and suppliers.
Our Brands
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AFM Group owns and distributes some of New Zealand & Australia's fastest growing brands. Through selecting premium ingredients, for premium brands,
we build progressive and meaningful products for the market.
Our Partnerships
We’re proud to partner with Riley, a vibrant young adult from Oamaru with Down Syndrome who who loves life and embraces every opportunity. Every pack of Riley’s Cookies supports his journey to independence and helps make his dreams a reality. With every bite, you’re not just enjoying a delicious snack, you’re contributing to his future ❤
Our History
When our great grand-dad, Bob Fisher, arrived in Blenheim in 1914, one of the first things he did was buy a local bakery for the princely sum of 100 pounds. Blenheim folk liked grand-dad’s baking so much that in just 18 months he had to move to bigger premises. Over the years the bakery became a real family affair, with Bob’s son Iaen, and then Iaen’s four sons pitching in.
When our great grand-dad, Bob Fisher, arrived in Blenheim in 1914, one of the first things he did was buy a local bakery for the princely sum of 100 pounds. Blenheim folk liked grand-dad’s baking so much that in just 18 months he had to move to bigger premises. Over the years the bakery became a real family affair, with Bob’s son Iaen, and then Iaen’s four sons pitching in.
One of those sons was Paul Fisher (our dad), who stuck with the bakery when it was sold in 1969 to a company that would eventually become Goodman Fielder. It’s fair to say that Paul probably has a fair bit of dough mixed in with the blood running through his veins. Food and baking have been his life.
In the seventies and eighties he distributed cakes, chocolates and confectionery to supermarkets and dairies around the South Island. In 1991 Paul decided to focus on what he loved most. Baking. That was the year he set up Elite Pavlova. The product range may have been small – meringues and pavlovas back then – but word quickly got ‘round the country that the products were top notch.
From that, AFM Group was grown to build and distribute brands throughout Australasia. With connections and distribution points throughout New Zealand & Australia, we have successfully built several FMCG Brands including Macy & Tailor, Fisher’s Bakery & Moor Products. Adding to our portfolio with premium European products through Mr Brownie and Mrs Muffin, we also have several other exciting ventures we are working on.